As a partner to our clients, IWDFF helps businesses achieve their goals with some basic branding strategies. The following questionnaire will help us evaluate who you are and how you stand out. They will start to inform our choices as we move forward and help aid in the development of the brand voice and identity.

Please try your best to complete all 6 sections. You can answer in sentence form or write down bullet points. Try your best and there is no wrong answer. If you leave some blank, that is OK! We can discuss in person and figure it out together.

Branding Questionnaire
  • Hello
  • Brand Values
  • Brand Attributes
  • Abstract Values
  • Your Customer
  • Your Competition


Bringing To The Table - Brand Values

This is a sentence or two that explains your company’s goals and offerings. If not, we can figure this out together later.
What are they getting out of it? Does it solve a problem for your customer? Think about how you're helping your audience.
Brands with a strong, well-defined personality instantly win some likability points because customers are able to relate to them on a personal level. Human personalities are rarely single-faceted. Brand personalities shouldn't be, either.

What Are You Made Of - Brand Attributes

How does your brand’s image fall between these opposing characteristics. Check one for each or leave it blank.

Think Out Of The Box - Abstract Values

To answer the following questions, use your imagination to think of your brand in unique situations.

In Your Sights - Your Customer

Describe your ideal customer

Keep Up If You Can - Your Competition

You don't need to look towards brands with similar products, services or customers. Developing a list of brands you admire can offer various types of lessons that can be helpful.
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