The (re)brand
Founded by lifelong watersportsman and entrepreneur James Derbecker more than 15 years ago, this proudly made-in-America kayak manufacturer was ready to take its design and its story to the next level—becoming a bona fide adventure + lifestyle brand.
The Special Sauce
The new branding needed to be immediately evocative with a dash of nostalgia, capturing the feeling of communing with nature, friends, and family around the soul-deep draw of water. Exuberant, naturally lit environmental, lifestyle/editorial, and product photography, a strategically sticky logo system made to be worn, and a modern twist on a patriotic color scheme allowed Crescent’s products, and their people, to rise to the occasion.
OTHER PROPOSED LOGO CONCEPTS
“IWDFF brought my vision to life! They captured exactly how I wanted my company to feel and look—from the killer styling of my website and outstanding photography to the graphics on the kayaks. IWDFF’s staff are lighthearted, super talented but humble. They’re open to collaborate and create the best version of my ideas. The greatest thing you can do for someone is to inspire them and IWDFF inspires me every time we work together.”
James Derbecker
Owner / President
Crescent Kayaks
