Dawson's Yogurt and Fudge - I Will Design For Food

The Concept

Since opening its doors over three decades ago, Dawson’s Yogurt & Fudge has delighted over a million satisfied customers with its irresistible confections. From creamy, specially formulated frozen yogurt and locally sourced soft-serve ice cream to rich homemade fudge, this beloved sweet spot is a must-visit in the heart of Seaside, Florida.

The Special Sauce

As a rebranding initiative, this concept for Dawson’s perfectly balances its established vintage appeal with a modern coastal twist. The nostalgic charm remains, but with updated coastal colors and a fresh, inviting atmosphere. Despite its small space and high volume, we optimized the interior customer flow to ensure every patron gets a delicious taste of Dawson’s history in a timely manner while enjoying a seamless experience.