The Concept
With America’s love for breakfast and our on-the-go culture, owner Jeff Martin recognized a unique opportunity: Develop a gourmet, chef-driven breakfast concept for foodies who don’t have the time to cook or sit and eat.
The Special Sauce
With a name like “effin egg”, the copy is undoubtedly emphasized. To compliment its catchiness we chose a classic, clean design including rounded egg-like fonts and yolky-yellow colors. Franchising is the goal, so it was important to keep the brand scalable and versatile. Shortly after their first location opened in Inlet Beach, Florida they're opening up their second location in Atlanta, GA.
“I own four restaurant concepts, with more than 200 locations, and I only trust IWDFF with their brands. Branding is the key to set you apart, especially in the super-competitive restaurant space. And it must be consistent throughout, including packaging and advertising. IWDFF is so open and easy to work with. With my crazy work hours, I know I can always email them at night with an idea. They quickly responds that “their on it” and often comes up with an even better idea. IWDFF is my go-to creative team.”
Jeff Martin
Owner and CEO
Effin' Egg, Smallcakes Cupcakery and Creamery, Decadent, and Southern Charm Gelato
