With America’s love for breakfast and our on-the-go culture, owner Jeff Martin recognized a unique opportunity: Develop a gourmet, chef-driven breakfast concept for foodies who don’t have the time to cook or sit and eat.
The Special Sauce
With a name like “effin egg”, the copy is undoubtedly emphasized. To compliment its catchiness we chose a classic, clean design including rounded egg-like fonts and yolky-yellow colors. Franchising is the goal, so it was important to keep the brand scalable and versatile. Shortly after their first location opened in Inlet Beach, Florida they're opening up their second location in Atlanta, GA.