The Concept
Hooked is an elevated fast-casual, chef-owned seafood restaurant in Allen, Texas, bringing the freshest sea-to-table cuisine to the heart of Texas. With a focus on bold flavors and vibrant dishes, Hooked offers a laid-back yet refined dining experience, making high-quality seafood accessible and fun for all.
The Special Sauce
Inspired by coastal vibes, Hooked’s design blends nautical colors and materials with a playful, upscale atmosphere. The cheeky approach to seafood adds a fun twist with tag lines like “shore is good” and “swim pickings” and custom illustrations including a captain, fishing poles, and anchors. By carefully crafting and combining these elements, our design approach lets the chef’s passion for creating fresh, innovative dishes shine through in every bite. It is not just a meal, it is a lighthearted escape to the coast, right in the heart of Allen.
Slogans & Taglines
"Bait Expectations"
"Shore is Good"
"Winner Winner, Fish Dinner"
"Swim Pickings"
"Reel Good Food"
"Sea to Table"
"Cast & Curious"
"Hooked, Wine & Sinker"
