The Concept
Rooted deep in the owner's Italian heritage, Pizza Clementines is an homage to grandma Clementine - a family legend for her authentic NYC grandma style pizza. Located steps away from the Mercedes Benz stadium in Atlanta, Georgia, Pizza Clementines are for those who enjoy quality pizza on the go, and need something fast before a game, after work or on the way to their next late-night stop. Pizza Clementine is South Downtown’s anchor for quick, delicious handmade heritage pizza in an elevated, yet casual environment.
The Special Sauce
At the heart of Pizza Clementine is a deep respect for tradition and family. We used a custom illustration of Clementine’s actual image to inspire all aspects of the branding while honoring her integral role in the restaurant’s concept. Custom typography was crafted to reflect the Rome icon store signage while the iconography blends elements of old school Rome with common New York City imagery including vespa scooters, Italian hand gestures, and Italian ingredients. The design of a traditional old school New York City storefront juxtaposed in downtown Atlanta transforms your experience to a true taste of Little Italy in New York City.