The Name
Pre-Drake, pre-hashtags, pre-meme-culture, a small, local stand-up paddleboard company turned “you only live once” into a name, a mantra, and a new movement in watersports. Today, they’re an international industry leader and one of the largest SUP companies in the world.
The Special Sauce
Partnering with YOLO Board from the very beginning, IWDFF (avid surfers ourselves) developed the brand’s signature look—from their extensive logo collection, to their sun-drenched photographic style, to more than 200 individual board skins (and counting)—to exude and expand upon the bold, carpe-diem spirit of their namesake.
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Jeff Archer
