team-full-jake_V4

Jake Meyer

Founder / Creative Director

“If you follow your passion, you will never work a day in your life and you will also never work harder. “

Hometown:

Toronto, Ontario

Background:

With an artist and a surfboard shaper as parents, Jake was pretty much born for this. (Studying graphic design at FSU and on-the-job training did help, though.)

Addicted To:

Anything design and photography. Check out his photos @jakemeyerphoto

Currently Craving:

Black squid ink spaghetti from Bocca Lupo.

Secret Talents:

Making the ‘world’s best’ Mezcal Negroni.

1-once of Mezcal
1-ounce Campari
1-once of Otto’s Athens Vermouth
1-dash of orange bitters
Combine & Pour: Over a large ice cube
Garnish: 1 orange peel and 1 Luxardo Maraschino cherry

 

IF JAKE WERE TO WRITE BUSINESS AND DESIGN FORTUNE COOKIES, HERE IS HIS RUNNING LIST:

  • Design is the silent ambassador of your brand.
  • A good designer anticipates what people need before they know they even need it.
  • Exceed your client’s expectations and always over-deliver.
  • If you think good branding is expensive, you should look at the cost of bad branding.
  • It needs to sell, not just look good.
  • Your client is the expert in their industry, you are the expert in yours.
  • Work with people and brands you believe in.
  • You can’t polish a turd.
  • Always have integrity in everything you do.
  • Trust is earned not given.
  • Everything you do has your name on it, create wisely.
  • If a design is like an entrée, make sure they lick the plate after.
  • Speed, quality, price…pick any two.
  • If you’re not extraordinary or remarkable, nobody will remember it.