The Name
An homage to the neighborhood black bear who kept climbing into the shop’s dumpster to gobble up test batches. The Co.’s customers now line up for that signature, naturally leavened sourdough with a similar fervor.
The Special Sauce
A balance of traditional, French-inspired style and effervescent American attitude—elegantly and effortlessly communicated through a blending of typefaces, etching-inspired iconography, and crisp, clean black-and-white. IWDFF worked hand-in-hand with Chef Phil McDonald and Restauranteur Dave Rauschkolb to create everything from a collection of versatile logos and graphic elements to their boldly branded (highly Instagram-able) interiors.
“When my business partner and I decided to open Black Bear Bread Co., we knew that we wanted a beautiful logo and branding that would stand the test of time. A logo that sent a message to our customers that we knew what we were doing and one with a minimalist aesthetic. We are jazzed to be working with the IWDFF team. They not only have an incredible eye, but they turn the work around rapidly and deliver every single time. They just get it.”
Phil McDonald
Co-Founder / Head Chef
Black Bear Bread Co.
